Where is download button on app store5/30/2024 Where is the Download Button on App Store? Apple has made some changes to how they present non-paid apps on the App Store, and users may have noticed that something looks different. Gone are the days of seeing "FREE" alongside a download button; now, non-paid apps display "GET" instead. But what's behind this change? And what does it mean for app developers and users alike? One possible reason for the change is the growing popularity of freemium models. Many apps use this model, where they offer a basic version free to download but require an in-app purchase to unlock the full functionality. This approach has been used to circumvent the lack of app trials on the App Store, allowing developers to give users a taste of their app before asking for payment. ![]() However, Apple has faced criticism in the past over apps marketed as free that push in-app purchases. Consumer protection groups and customers have complained about being misled into making purchases they didn't intend to make. The new "GET" label may be an effort by Apple to distance themselves from these controversies and make it clearer what users can expect when downloading a non-paid app. ![]() Regardless of the reason, the change is likely to have some impact on app developers and their marketing strategies. With the "FREE" label no longer available, developers will need to find alternative ways to grab users' attention and convince them to download their app. Overall, Apple's tweak may be small but it's an interesting one. Only time will tell what impact it has on the App Store and the way apps are marketed and consumed.
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